How to Reach X,XXX,XXX Goals by XXXX

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Knowing what counts, without the quota

Last week, the Medialyte newsletter ran an interview with Pipe Wrench’s favorite Catherine that included this question and answer:

Is it the hope that Pipe Wrench will become a full-time job for its members? What kind of financial and audience goals have you set internally?

We expect the business to sustain itself. Michelle and I both work second jobs that we intend to bequeath to successors when the time comes. There are break-even numbers.

But to quote Margarita Noriega, “Metrics are not goals. And goals are not values.”

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