How to Reach X,XXX,XXX Goals by XXXX

Don’t get the newsletter via email? Here’s the newsletter from Tuesday, March 23, 2021. If you’d like the email, sign up here!

Knowing what counts, without the quota

Last week, the Medialyte newsletter ran an interview with Pipe Wrench’s favorite Catherine that included this question and answer:

Is it the hope that Pipe Wrench will become a full-time job for its members? What kind of financial and audience goals have you set internally?

We expect the business to sustain itself. Michelle and I both work second jobs that we intend to bequeath to successors when the time comes. There are break-even numbers.

But to quote Margarita Noriega, “Metrics are not goals. And goals are not values.”

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That Friend of Yours, You Know the One

If you already know how a conversation ends, you’re giving a lecture or watching a rerun.

Don’t get the newsletter via email? Here’s the newsletter from Tuesday, March 16, 2021. If you’d like the email, sign up here!

When we say that reading an issue of Pipe Wrench should be like being at a great dinner party, that’s a deliberate description, not a glib tagline. Conversation isn’t planned, or linear. We carry our own experiences and sets of knowledge and opinions and moods into every conversation, and all of that influences what we respond to and how. Although every issue of Pipe Wrench centers on one core story, we’re not a thematic magazine.

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What if we were just super honest?

Is it a newsletter or isn’t it? WHO CAN SAY.

Don’t get the newsletter via email? Here’s the newsletter from Tuesday, March 9, 2021. If you’d like the email, sign up here!

Catherine and I chatted last Thursday about this week’s newsletter and what we wanted to talk to y’all about; we ended up deciding to tell you more about Pipe Wrench’s approach to conversation pieces (spoilers: not just writing!) and asking you to introduce us to your most interesting friend.

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We promise never to use the word “learnings.”

Also synergy, although, at least that one’s a real word.

Don’t get the newsletter via email? Here’s the newsletter from Tuesday, March 2, 2021. If you’d like the email, sign up here!

It’s been a full month since the website went live, and we’ve learned a few things. We call them “lessons,” aka the perfectly good, pre-existing word to describe things one has learned, and our monthiversary seems like the apt time to talk about them.

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On Rejection, and Rejecting

Because something is better than nothing, and it’s not hard to be kind.

Don’t get the newsletter via email? Here’s the newsletter from Tuesday, February 23, 2021. If you’d like the email, sign up here!

Here’s a great thing about the Pipe Wrench model: we get to be picky, always selecting for the stories that are too specific or too off-kilter or too (insert adjective here) for other publications. The story doesn’t have to fit into a larger issue, because it IS the issue.

Here’s a hard thing about the Pipe Wrench model: we have one big story per issue and issues publish every two months, which means we can assign six stories a year (although we hope to be able to grow into a monthly).

Which means saying no. A lot.

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Why Have a Director of Sustainability?

Miss the newsletter in email? You can find them here, too! Here’s the newsletter from Tuesday, February 16, 2021.

When Michelle first approached me with the idea for Pipe Wrench, we’d both initially assumed I’d sign on to do audience development. That’s what I’ve done in the past. That’s what a new publication needs most, right? An audience. Plans to make an impact. A community to serve.

A new publication needs new readers, along with new editors, new contributors, and new artists. But what it needs most is a path to sustainability.

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“Where do you think that comes from?”

Miss the newsletter in email? You can find them here, too! Here’s the newsletter from Tuesday, February 9, 2021.

As Catherine and I were brainstorming what insights to shower you with this week, she suggested talking about fears and doubts. Which immediately supplanted any other ideas (long-term plans, why this project at this time), because hello, let me count the ways I fear and doubt.

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If Someone’s Indispensable,Treat Them Like They Matter

Miss the newsletter in email? You can find them here, too! Here’s the newsletter from Tuesday, February 2, 2021.

One of the first things we agreed on for Pipe Wrench was that we wanted to respect our contributors as much as we respect our readers. A magazine where you’ll always find something fascinating to read? Yes. And a magazine that supports creators editorially and financially.

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